Curriculum vitae

Sigao Li

AI Product Manager at Ebest Mobile, Shanghai — built on six years of geographic analysis and an MSc in Business Analytics.

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Professional experience

  1. Ebest Mobile

    Shanghai, China

    Apr 2026 — Present

    AI Product Manager

  2. IBM & University of Bristol

    Bristol, UK

    Jan 2025 — Apr 2025

    Business Analytics Consultant

    • Designed a web-based portal using NLP for sentiment analysis on annual reports, tweets and responses
    • Performed MOST, SWOT and PESTLE analysis with visualised results

  3. PiinPoint

    Kitchener, Canada

    Jan 2023 — Apr 2023

    Geospatial Data Analyst

    • Implemented k-NN customer segmentation and an urbanization index for market screening, optimizing the retail network by 15%
    • Integrated ML into GIS workflows and revamped enterprise database schema, enhancing operational efficiency by 30%

  4. iQIYI, Inc.

    Shanghai, China

    Jun 2021 — Aug 2021

    Business Analyst

    • Market research on transforming film & TV IP into offline ventures and trends in large brick-and-mortar complexes
    • Devised data-driven site selection strategies presented to company executives

  5. MioTech

    Shanghai, China

    Apr 2021 — Jun 2021

    Data Analyst

    • ESG research via web scraping of economic data from government and revenue agencies, reducing data collection time by 50%

  6. Sohu.com Limited

    Beijing, China

    Feb 2021 — Apr 2021

    Product Analyst

    • Competitive research and diagnostic analysis of user behaviour, boosting user engagement and retention by 20%

Research assistantships

  1. University of Bristol

    1. Jun 2025 — Present

      Research Assistant — Sustainable Development Research

      • Built an LLM-based system to identify webpage structures, scrape CSR/ESG reports and extract metadata into a sustainability dataset

    2. May 2025 — Present

      Research Assistant — AI & Operations Research

      • Used Vision Language Models to extract environmental cues and build a dataset for fine-tuning LLMs on accident trajectory simulation

    3. Dec 2024 — Present

      Research Assistant — Transportation Big Data

      • Demand forecasting with Graph Transformer + Bayesian optimization (PyEPO) for trip dispatching decision support

    4. Jul 2024 — Apr 2025

      Research Assistant — Natural Language Processing

      • Evaluated the impact of party control changes in England on care home quality using ratings, reviews and expenditure data

  2. Cognitive Aging Lab, Toronto Metropolitan University

    Mar 2024 — Sept 2024

    Research Assistant

    • Questionnaire preprocessing, translation and symposium coordination for aging research projects

  3. Ryerson University

    1. Sept 2022 — Dec 2022

      Research Assistant — Health Geography

      • Regression analysis of store accessibility vs. consumer health; consumer trajectory modelling with network analysis and geocoding

    2. Jul 2022 — Aug 2022

      Research Assistant — GIS

      • Python ETL pipeline aggregating Toronto GTA election results to examine electoral diversity and inclusion

Academic background

  1. University of Bristol

    Bristol, UK

    Sept 2024 — Nov 2025

    MSc in Business Analytics

    • Research paper: Understanding and Predicting Regularity, Diversity, and Adaptability in Human Mobility

  2. Toronto Metropolitan University

    Toronto, Canada

    Sept 2022 — Oct 2023

    MSA in Spatial Analysis

    • Research paper: Analyzing Lowe's Failure in Canada from a Geographical Perspective

  3. Ryerson University (now Toronto Metropolitan University)

    Toronto, Canada

    Sept 2018 — Jun 2022

    BA (Hons) in Geographic Analysis, Minor in Economics

    • Research paper: The Impact of Population Distribution in the Toronto CMA on Ethnic Retail Location

Volunteering & GISphere

  1. Chinese Students and Scholars Association Bristol

    Jul 2024 — Present

    Academic Assistant

    • Academic resource curation and WeChat articles on admission timelines

  2. GISphere

    1. Apr 2024 — Present

      Director, GISource

      • Cross-functional development of a custom LLM chatbot for information collection and technical support
      • Led a team of 4 designing an Azure-based ETL pipeline (Google Sheets → MySQL), reducing task time by 80%
      • Published 50+ blogs on GIS program applications with 50k+ reads

    2. May 2022 — Mar 2024

      Campus Partner

      • Partnered with Esri China; organized 'GIS Open Course Week' (10k+ views); co-produced the GISphere Study Abroad Big Data White Paper (2023)

  3. GeoScene Information Technology

    Aug 2021 — Aug 2022

    Campus Ambassador

    • International campaigns reaching 300+ universities and 10k+ students; +15% material downloads

Honors & awards

  • 2024 Think Big Postgraduate Scholarship (£6,500)
  • 2023 President's Prize, Canadian Cartographic Association Mapping Competition
  • 2023 Graduate Development Award (C$700)
  • 2022 Arts Grad Funding Spatial (C$5,000)
  • 2021 Global University Python Quantitative Simulation Investment Competition — Individual Final 6th
  • 2020 GLO-BUS Business Strategy Simulation — Global Top 50
  • 2018 Guaranteed and Renewable Scholarship (C$500)

Skills & certifications

Data & Engineering

PythonRSQLNoSQLJavaScriptDatabricksHadoopAWSGitLinux

ML Frameworks

PyTorchTensorFlowKerasscikit-learnNLTKNetworkXPuLPPySparkGeoPandasArcPy

Tools

TableauPower BIGoogle AnalyticsEsri SuiteQGISAutoCAD

Certifications

  • Artificial Intelligence — University of Toronto
  • Data Science — University of Waterloo